The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month of Ramadan and Eid Al-Fitr.
An algorithm will determine the award’s winner based on engagement and views an online video ad will generate on YouTube during Ramadan and Eid. A dedicated website g.co/lanternaward and a YouTube channel are developed for The Lantern Award, allowing advertisers to submit their video ads, and check winners of the previous editions. YouTube will announce the 2019 winner of The Lantern Award alongside the top 10 regional Ramadan and Eid ads later this June.
