Nelly Attar with participants of Rotana’s Staircase Fitness Challenge, a social media initiative.
When Rotana first partnered with health and fitness ambassador Nelly Attar, we knew it would strike a chord with our core audience on social media.
After all, as a Lebanese-Saudi Arabian mountaineer and the first Arab woman to summit the peak of K2, Nelly was already an inspiration to many.
What we didn’t anticipate was just how much a partnership with a powerhouse like Nelly would transform our entire approach to marketing and consumer engagement. By integrating Nelly’s authenticity and passion for fitness into o
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