The Independents acquire BUREAU BÉATRICE

posted on Aug. 29, 2024 at 11:11 amSep 2, 2024

The Independents marks further expansion in the Middle East with the strategic acquisition of creative technology agency, BUREAU BÉATRICE

From left: Jon S. Maloy, Co- Founder of BUREAU BÉATRICE, Kevin Alderweireldt, Co-founder of BUREAU BÉATRICE.

The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, announces further growth in the Middle East with the acquisition of multi-media & creative technology company BUREAU BÉATRICE to complement its growing roster of specialist agencies.

BUREAU BÉATRICE, founded by Kevin Alderweireldt and Jon S. Maloy in 2021, was born out of the desire to support luxury brands in staying ahead with both established and emerging audiences by creating dynamic,

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.