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The golden ticket to consumer connection

Authentic leadership in the modern PR landscape is the golden ticket to consumer connection, writes Atteline's Sophie Simpson

In the not-so-distant past, the online presence of CEOs and thought leaders was rather mute. It could be said that the “polished” social channels of business leaders tended to reflect a more self-congratulatory tone, whereby the propensity to glorify hard work and positivity as the key ingredients to success was fairly commonplace. The message was upbeat, but unoriginal and predictable. It also wasn’t particularly relatable.

Fast forward to today, and the situation has dramatically shifted. Leaders have unleashed their authentic voices across social media, Youtube, and podcasts, speaking out about every possible topic relevant to their personal and professiona


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