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The GenX Media and Dubit bring Roblox media solutions to MENA

The partnership with Dubit allows The GenX Media to broaden the scope of in-game marketing on Roblox in the region.

Left: Andrew Douthwaite, Chief Commercial Officer, Dubit; right: Ravi Dutt, Co-founder, The GenX Media.

Dubai-based metaverse ad tech agency, The GenX Media, has partnered with UK company Dubit to launch a new range of immersive Roblox media products and services in the MENA and APAC regions.

This new partnership with The GenX Media allows MENA and APAC brands and agencies to work directly with the UK-based studio, accessing cutting-edge Roblox marketing expertise with measurable results.

Dubit has previously built immersive Roblox campaigns for brands including Adidas, Unilever and H&M. Their work has covered on


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