Promofix’s Nour Hamam writes on how the GCC has romanticised AI beyond its current applications.
We live in an era where AI is the new gold standard. In the GCC, artificial intelligence has become a bit of a buzzword that companies sprinkle into their branding for some extra flair. From flashy tech showcases in Dubai to Saudi Arabia’s Vision 2030, AI is the secret sauce everyone claims to be using.
But here’s the catch: not all of them actually are.
This phenomenon, which I’d like to call ‘AI-washing’, is when brands overstate or outright fabricate their AI capabilities. It’s the tech version of greenwashi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
