I’ve worked on many National Day campaigns over the years. They usually begin with the same ingredients: flags, fireworks, orchestral music, and the expected skyline shot. They stir pride, but do they make you feel seen? This year was different.
For Saudi National Day 2025, HUMAIN showed what happens when AI is built to understand cultural nuance. We at Monks partnered on a film generated entirely by AI, and it became more than just a technical achievement. It was proof that when AI is trained within a culture, it can produce culturally accurate storytelling that is both authentic and emotionally resonant.
Why culturally accurate storytelling matters
AI content is everywhere. Anyone c
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