An integrated marketing strategy is critical for establishing the identity of any brand and how customers perceive it. What your brand stands for in terms of values and offering is the entry point for building a loyal customer base that will keep coming back for more.
It is paramount to understand your brand’s position within its competitive landscape, your brand’s value proposition and attributes, and of course, your target audiences. These core inputs will help construct the mental model necessary for a Go-To-Market strategy.
BRAND HEALTH
Brand health studies and surveys are a good place to start deep diving into your brand scores. Analysing these data points and benchmarking your
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Tags:Amazon MENA
