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The Finger Lickin’ Formula

The fast-food giant engaged influencers, tailored print and digital assets across various regions for a recent campaign

It’s been 71 years since Colonel Harland Sanders took America – and soon after, the world – by storm with his crisp fried chicken, spiced to perfection.

Our brand and trends are like the perfect blend of spices—unbreakable partners. We love stirring our cherished heritage with today’s vibrant tastes, weaving together a cohesive and captivating narrative.

We embrace agility, swiftly tapping into the pulse of Gen Z trends. But there’s no one-size-fits-all formula here – we needed a foundation meticulously built from scratch. An idea that’s dynamic and versatile, a true reflection of our finger-lickin’ good DNA.

This brings us to our all-new platform– The Originals: it’s mor


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