In the dynamic world of advertising, the Middle East serves as a vibrant hub where tradition intersects with innovation. We’ve navigated the transformative currents reshaping the region’s advertising landscape, and aim to explore the evolving role of film craft in Middle Eastern advertising, while also acknowledging the transformative strides made by countries like Saudi Arabia.
Saudi Arabia, in particular, has emerged as a trailblazer in recent years, embracing modernisation while preserving its cultural heritage. From granting women the right to drive to fostering a burgeoning art and entertainment scene, Saudi Arabia epitomises the delicate balance between tradition and progress.
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