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The evolution of digital agencies

 I've always believed in the saying, adapt or die, which also applies to the digital age, says Tarek Esper

Image Credit:SOCIALEYEZ

When I think about digital agencies, what really stands out is how we’re always adapting to the market’s ever-changing demands. I first started working in the industry over a decade ago and this was when digital media was barely a blip on the radar, but now it’s everywhere.

Since the pandemic, people have been spending more time online which has meant brands have had to go where their customers are and connect with them in new ways.

This change highlighted the importance of authentic storytelling and building genuine connections with customers. One way brands are investing in this approach


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