When I think about digital agencies, what really stands out is how we’re always adapting to the market’s ever-changing demands. I first started working in the industry over a decade ago and this was when digital media was barely a blip on the radar, but now it’s everywhere.
Since the pandemic, people have been spending more time online which has meant brands have had to go where their customers are and connect with them in new ways.
This change highlighted the importance of authentic storytelling and building genuine connections with customers. One way brands are investing in this approach is through content creators – using more simple, relatable content and taking advantage of platforms such as TikTok and Instagram.
Technology is also changing the game. With advanced tools and AI, digital agencies can offer better services to help clients achieve their objectives. I strongly believe that agility is important in this industry as we embrace technology to help us stay nimble.
At SOCIALEYEZ, we use automation, listening, reporting and monitoring tools to streamline our processes while exploring emerging technologies and tools like ChatGPT and GPT-3 Playground. These innovative technologies open new avenues for us to explore and allow us to deliver more impactful results for our clients.
The opening up of the MENA region over the last few years has had a positive impact on the digital agency world. From my experience, the region is thriving when it comes to digital media activity. We have some of the highest user penetration rates in the world, with people in the region now spending an average of over 3.5 hours per day on social media platforms.
With a diverse cultural landscape, digital agencies must stay sharp and innovative to engage both local and global audiences effectively. While I find it a challenge, I believe the region offers numerous opportunities for agencies like ours to flex our creative muscles and make a difference in the digital sphere.
I’ve always believed in the saying, “adapt or die”, which also applies to the digital age. With new technologies emerging and consumer behaviours constantly shifting, the way we communicate, market and consume information is always growing. Agencies that manage to stay ahead of the curve, embrace innovative ideas and adopt cutting-edge technologies will be the ones that thrive.
By Tarek Esper, Managing Director, SOCIALEYEZ
