The Economist Group has appointed The MediaVantage, Dubai, as its media sales representative for three GCC countries. Under the terms of the partnership, The MediaVantage will assist regional clients and agencies with their digital, content and print media strategies for The Economist.
Nick Mesquita, Head of International Sales Agents at The Economist, said, “The Middle East is a very important region for The Economist and one where we see great potential for further growth. The MediaVantage is the right partner for us to continue achieving these goals, and we’re delighted to sign with The MediaVantage to help deliver optimum value to businesses in the region interested in reaching premi
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