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Rixos Hotels scoring big wins from its content

Campaign Middle East spoke to the driving forces behind Rixos Hotels UAE’s many marketing successes

Over the past seven years, Erdogan Can Kabakci  has played a pivotal role in transforming the social media presence of Rixos Hotels.

As the Country Content Manager at Rixos Hotels UAE, he has spearheaded the growth of the hotel group’s six properties and cultivated a loyal following, with around 2 million engaged users and more than 1 billion views.

One of his notable achievements is the success of one of Rixos Marina Abu Dhabi hotel’s videos, which garnered an impressive 80 million views on Instagram and TikTok alone.

He says this is testament to his strategic approach, captivating storytelling and ability to resonate with the target audience, which are spread across 7 social m


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