In the dynamic media landscape, agencies and brands are relinquishing power to people on social media. The rise of social media has completely turned our industry upside down.
As a consumer, I feel empowered to have a voice, and as an ECD, I take the power of the consumer seriously. Just look at the effect of social media and subsequent widespread boycotts of some brands; it not only impacts the brand profile but also hits their financial share price and earnings.
A few years back, our agency group embraced a shift towards prioritising social media, a strategic pivot that required client collaboration and a willingness to innovate with our content strategies.
The outcomes have been illumin
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