According to a study by YouGov, close to 40 per cent of those under 40 expect a brand to have an audio identity, which is what gave rise to Anghami Studios.
But the beginnings started far away from brands.
Anghami has always ventured beyond music streaming, and taken an active role in creating new and original Arabic content with upcoming and popular Arabic talents in the region. Given close to half of the streams on the platform happen on Arabic content, Anghami has always felt a duty to increase this supply of content, against the backdrop of quite limited supply.
For example, the Arabic library on Anghami makes up under 5 per cent of the content on the
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