“The day you start signing clients is the same day you start losing them!!” – Don Draper
This looks like a rhetorical statement. The kind where one might tend to overlook it as a catchy dialogue of the main protagonist of a cult TV series that inspired millions of marketers around the world but it’s not. It, in fact, captures the essence of client servicing most succinctly.
If you are familiar with the genius of Don Draper, the maverick ad man from Mad Men, a fictional show set in the 1960s about the advertising agencies of Madison Avenue, New York City, you would be able to hear the statement with effect.
When you finally get that contract signed after a long-drawn pitch
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