Here’s our roundup of the top 20 integrated and activation campaigns
1 Annahar
Election Edition
Agency: Impact BBDO
On February 2, Lebanese newspaper AnNahar did not print that day’s edition for the first time in its 88 years of publishing. Instead, the ink and paper intended for that day – named the Elections Edition – were sent towards the printing of voting ballots for the 2022 Lebanese Elections.
2 UAE Government Media Office
Warmest Winter Livestream
Agency: Mohammed bin Rashid Al Maktoum Global Initiatives
The campaign collaborated with content creator AboFlah to support hundreds of thousands of refugees and families in need in Africa and the Arab worl
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