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Campaign Middle East
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Shantelle Nagarajan
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Tetra Pak promises to ‘protect what’s good’

Shantelle Nagarajan
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Campaign Middle East speaks to the company to find out more about its marketing initiatives to promote its commitment to sustainable packaging solutions.

The Tetra Pak booth at Gulfood Manufacturing 2024.

In an era when sustainability is often more marketing tagline than tangible action, Tetra Pak is attempting to stand apart with a simple yet ambitious goal: ‘Protect What’s Good.’

From school classrooms in Saudi Arabia to high-level partnerships with regional governments, the food packaging giant is working to build an infrastructure that will support its claims of environmental stewardship.

Its efforts were recognised at this year’s Gulfood Manufacturing exhibition in Dubai, as Tetra Pak walked away with the ‘Sustainable Company of the Decade’ award.

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Tags:Consumed and RecycledGo Nature Go CartonGulfood Manufacturing 2024MadeProtect What’s GoodSonya KayanisustainabilityTetra Pak
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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