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Tesla, TikTok and Pinduoduo are quickest growing brands

Tesla has seen its brand value rise by 275 per cent to $42.6bn, making it the most valuable brand in the cars category. TikTok is the second quickest growing brand, up 158 per cent to $43.5bn, positioning the app as a media leader. Pinduoduo's brand value grew by 131 per cent to $21.7bn, pointing to the growing relevance of social commerce.

By Rob Clapp

An overview of the ten quickest growing brands worldwide.

Tesla, TikTok and Pinduoduo are the quickest growing brands, according to data from Kantar BrandZ. The research combines financial information and consumer opinion to calculate a brand’s individual value.

Tesla has seen its brand value rise by 275 per cent to $42.6bn, moving from fourth to first in the most valuable car brand. Kantar puts this down to the brand’s clear vision combining environmental sustainability, innovative technology and cutting-edge design that is supported by strong brand loyalty.

TikTok is the second quickest growing brand, up 158 per cent to $43.5bn – this growth is one and a half time


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