ArabyAds appoints Imad Sarrouf to lead thePubverse publisher monetisation platform

ArabyAds announced the appointment of Imad Sarrouf, a seasoned ad-tech and digital media executive, as CEO of thePubverse – ArabyAds’ publisher monetisation platform.

Imad brings with him about two decades of experience and has a strong history of using effective digital strategies to drive business growth and expansion. He has demonstrated an ability leading and expanding diverse teams and building productive partnerships with cross-functional teams.

Commenting on the recent appointment, Mahmoud Fathy, chief executive officer and co-founder of ArabyAds said, “We welcome Imad on our journey to transform the advertising technology landscape in the MENA region. Imad’s in-depth functional knowledge and experience in the digital media domain is quite impressive for thePubverse platform. With Imad, I am sure we will be able to unlock growth opportunities on the supply side of the business where we aim to build value with technology platforms.”

After being appointed as CEO of thePubverse, Imad said, “It’s an immense pleasure to be a part of ArabyAds which has been instrumental in transforming the MENA advertising landscape with a strong vision and a highly entrepreneurial team. Technology being the backbone of our execution, with thePubverse platform, we are keen on adding to our strategic differentiation by enabling publishers to create diverse, sustainable and higher monetisation avenues.”