TBWA\RAAD has announced the appointment of Muriel Lechaczynski as Chief Growth Officer, bolstering its leadership team.
Holding extensive experience in brand strategy and growth and cumulative 13 years within TBWA, Lechaczynski previously served as Managing Director at TBWA\Shanghai and Global Brand Lead for Philips at TBWA\Neboko.
In her new role, she will leverage her expertise to drive business growth, foster client relationships, and deliver innovative brand experiences across the region.
“We are thrilled to welcome Muriel to our leadership team. Her passion for transforming and growing brands using creativity and Disruption is outstanding,” said, Reda Raad, Group CEO at TBWA\RAAD.
Her appointment in line with TBWA\RAAD’s ongoing aim to empower brands through creative solutions and innovative brand experiences.
“As we enter the next phase of our expansion, Muriel will shape effective growth strategies that deliver value and position our clients for sustainable success, both regionally and globally. We wish her the best in her new role.” added Raad.
“I am very excited to be part of this region, which is constantly evolving and setting new benchmarks. TBWA\RAAD has strong momentum, solid partnerships, and the trust of leading brands. I look forward to working with these inspiring brands to drive a new chapter of growth and Disruption® in the Middle East,” said, Muriel Lechaczynski.
Muriel’s journey within TBWA, from managing operations in Shanghai to overseeing global brand efforts at Neboko positions her to integrate “Disruption® seamlessly” into business development, according to the company.
Her appointment reinforces TBWA\RAAD’s commitment to delivering impactful creative solutions and unlocking growth opportunities for its clients.
The year 2024 saw a whole slew of appointments for the creative shop.
Earlier this year in March, TBWA\RAAD made another C-suite appointment, naming Catherine Bannister as the Chief Strategy Officer, also in line with the agency’s goals. Other appointments to the agency, this year include head of strategy and planning Rawad Al Dahouk, head of social and content Tony Kayouka, and managing director for Saudi Dan Leach.
