TBWA has launched its AI platform, Collective AI, which is built on Omnicom’s end to end Gen AI suite of services.
Leveraging over 50 years of TBWA’s disruptive ideas and insights from more than 11,000 creative minds in over 40 countries, Collective AI is a doorway to all the AI tools available to TBWA employees and clients. It includes custom AI applications, TBWA’s extensive archives, and is powered by Omnicom’s first-mover, partnerships negotiated with Adobe, Microsoft, Google, DALL-E and more.
“Collective AI doesn’t just allow us to do our jobs better, it will fuel the very best of the future, as well,” Troy Ruhanen, TBWA\Worldwide Global CEO, said
“The conventional wisdom is that AI
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
