Tabby, regional payments and shopping app, wanted to bring forth financial freedom in a new way during Ramadan. To do this, they collaborated with Saudi Arabia’s national platform for charitable work, Ehsan, to aid debt prisoners. A charitable campaign, it falls in line with Tabby’s initiative to allow individuals to gain control of their finances.
The campaign asked people to donate as little as one riyal to support individuals in prison struggling with financial burdens to return to their families. Each of these individuals, approved by a supervisory committee, have never been charged with a criminal case like theft, violence or fraud.
Tabby also promised to match and double the donation