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Sweden builds a campaign out of presidential faux pas

Credits: Visit Sweden

In its latest tourism board campaign, Sweden takes a jab at the people confusing Sweden for Switzerland.

According to Visit Sweden, 120,000 people googled the difference between the two countries in the previous year.

Last year, even US President Joe Biden accidentally referred to Sweden as Switzerland in a summit.
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The campaign called ‘Sweden, Not Switzerland’ aims to finally clear the conf


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