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Summer in the UAE: Changing habits, not just higher temperatures

Platinumlist’s Ivan reveals why more UAE residents are staying local this summer – shifting habits, smarter spending, and rising demand for indoor fun.

Platinumlist’s Ivan on why more UAE residents are staying local this summer – and what they want from entertainment.

As summer temperatures rise and the school year ends, the UAE normally enters its quiet season. Families travel abroad, streets get quieter, and it’s assumed that everyone who can leave, does. But this year, things are changing.

According to a recent survey by Platinumlist, which polled some of the UAE’s most active entertainment consumers, a notable 25 per cent of respondents plan to spend significantly more time in the country this summer compared to 2024. Potentially, this signals a change in mindset and lifestyle.

Data first: why more people stay
The reasons for this change are both practical and personal. Among those who have chosen to stay in the UAE, 28 per cent cited work commitments as


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.