Namshi teamed up with global fashion brand Tommy Jeans to launch Style Academy, a campaign that reimagines the school experience through the unapologetic lens of Gen Z.
“The idea came from a simple flip: what if Back-to-School wasn’t students learning from teachers, but the other way around? Gen Z teaching, adults taking notes. It’s a role-reversal that captures exactly who they are – a generation that doesn’t wait for permission. They lead, they create, they move culture forward,” says Medha Kapur, Head of Brand Partnerships, Namshi.
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