By Benjamin Ampen, Managing Director, MENA, Twitter
From professional footballers’ thoughts and football club news, to sports journalists’ opinions and live match broadcasts that are celebrated, lamented or debated; these conversations happen across Twitter in real time, informing fans of everything that’s happening around the sport in an open, public platform.
For perspective, the last time any of the Arab teams that qualified to the 2018 FIFA World Cup™ participated in the tournament was in 2006 (Saudi Arabia and Tunisia). Back then, Twitter was a few months old. And to stay informed around public reactions, football fans had to wait for online portals or newspapers the followin
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