Publicis Media has announced that there will be new leadership at its largest agency in MENA region, Starcom. Racha Makarem will take the reins of Starcom as regional CEO as of January 1, 2019. The announcement came from Alex Saber, chairman, Publicis Media.
In a statement, Publicis said: “As a business, we understand the complex transformation our clients are going through to capture profitable growth and build relevance in the fast evolving landscape of tomorrow. It is with this in mind that Publicis Media has invested in transformative talent to build our capabilities across strategy, digital, data, analytics and insights, which drive more informed business decisions.”
Throughout her
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