SRMG has announced the launch of Asharq Documentary which is set to go live this week.
It is a new Arabic factual documentary multi-platform which will uncover stories behind topics including politics, business and economics and history.
It will also offer unique insights and in-depth analysis on the latest trends, events and influential figures shaping the world today.
The launch is part of SRMG’s ongoing transformation and growth strategy, which seeks to enhance and expand its media portfolio.
It will also provide support to the region’s wider media, information, and entertainment production ecosystem.
Asharq Documentary is the latest addition to the award-winning ‘Asharq News Network’, which includes Asharq News, Asharq Business with Bloomberg, and the soon to launch Asharq Discovery.
According to an SRMG survey, more than 80 per cent of those interviewed in MENA want higher quality Arabic content, showing there is a strong demand and gap in the region for this type of content.
SRMG’s Asharq news channel has already aired over 400 hours of quality documentaries with strong viewing figures and positive audience engagement, underlining the appetite for Arabic language documentary programmes in the region.
Asharq documentary has its dedicated in-house production capabilities which will provide access to exclusive, home-grown programming, looking beyond the leading regional and global news headlines to provide in-depth and bold analysis.
This in-house produced content will complement the channel’s licensed and acquired content. Whilst there is currently a deficit of locally produced documentaries, it is uniquely positioned to fill this void by delivering original content that supports the regional filmmaking industry and fosters local and regional talent.
Jomana R. Al-Rashid, CEO of SRMG said: “The MENA region currently lacks a comprehensive Arabic language documentary channel that delves into the topics shaping our world today.
SRMG has seized the opportunity to expand into this untapped market by creating Asharq Documentary – a new free-to-air factual documentary multi-platform dedicated to uncovering the stories behind the trending headlines and delving deeper into the related facts and information.
The new multi-platform will provide unprecedented access to Arabic language documentaries – including new content produced in-house, specifically for the region.
Asharq Documentary is a further demonstration of SRMG’s growth and expansion strategy to stay at the forefront of change by providing our audience with high-quality and thought-provoking content.”
Mohammed Al Yousei, Manager of Asharq Documentary stated: “Asharq Documentary aims to become the leading platform for prominent political documentaries, providing in-depth coverage of regional and international events.
It will produce factual films covering a wide range of topics including politics, economics, business, and history. The multi-platform offers in-depth insights and analysis utilising state-of-the-art technology in our production process, to bring the content to life.”
