Spotify has released the first Saudi Arabia edition of its Loud & Clear report, offering new insight into how the Kingdom’s fast-growing music ecosystem is growing – and what that means for brands seeking to understand local audiences.
The findings point to a market that is not only consuming more Saudi music but exporting it at scale. In 2024, Saudi artists were discovered by first-time listeners over 220 million times, a 75 per cent increase year on year.
More than 90 per cent of royalties earned by these artists came from international listeners, with top streaming markets including the United States, Brazil, India, Germany, and the United Kingdom. Regionally, Egypt, the UAE, Mor
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