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‘Sport is Never Done’ with Nike

Nike Middle East has launched ‘Sport is Never Done’, a campaign that aims to highlight the lifelong benefits of physical play for kids. The campaign is set to roll out across the region and will feature a series of engaging activities to educate and empower parents, motivate children, and help them unleash their full potential through the power of play.

Kicking off “Sport is Never Done” is a 90-second film titled ‘Rise of Kids’ – an imaginative vision of sport through the lens of kids from across the Middle East. The film explores the relationship that kids enjoy with sport and addresses popular parental misconceptions to physical activity.

Other exciting extensions o

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