A new brand campaign has been rolled out, mobile now accounts for 60 per cent of sales, and $275 million has been deposited in the company’s bank account. Iain Akerman caught up with Souq.com’s co-founder Ronaldo Mouchawar to find out why things are going so right for the Dubai-based e-commerce giant
“If you look at the message, it’s about youth, it’s about empowerment,” says Ronaldo Mouchawar, chief executive and co-founder of Souq.com. “It’s about connecting the Arab world, of being able to make choices. It’s a signal to Arab youth that the rest of the world should not write our region off.”
Mouchawar is talking 19 to the dozen as he discusses the company’s new a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
