Memac Ogilvy retains Virgin Mobile brief

An Arab media representative talks on his mobile phone outside the congress center where the 15th summit of the Non-Aligned Movement (NAM) in the resort town of Sharm El-Sheikh is held on July 15, 2009. Developing world leaders gather in Egypt to discuss the effect the global financial crisis has had on their countries. Cuban President Raul Castro addressed the opening session of the two-day summit where Egypt will take over the chairmanship from Cuba. AFP PHOTO/KHALED DESOUKI (Photo credit should read KHALED DESOUKI/AFP/Getty Images)

Memac Ogilvy Riyadh has won the consolidated creative and communications account for Virgin Mobile Middle East & Africa in Saudi Arabia.

The agency retained the creative account, plus the disciplines of public relations, social media and user experience, with the international network following a pitch.

Memac Ogilvy originally won the creative account for the Middle East and Africa region in 2013. However, following a change of management at Virgin, the advertising account was put up for review earlier this year.

Fadi Saad, managing director of Memac Ogilvy Riyadh, said: “We are very proud of our relationship with Virgin Mobile, which is extremely strategic in nature and bound to grow. Both teams work towards a single objective of making Virgin Mobile a flagship of brand love and excellence in the Kingdom of Saudi Arabia.”

The account’s offline media duties are currently being handled by fellow WPP agency MediaCom, while Virgin’s online media account is held by Dubai-headquartered digital marketing agency Netizency.

The team was responsible for unraveling Virgin’s cartoon cab campaign, which allowed people to book new mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam.

Part of British entrepreneur Richard Branson’s Virgin Group, the network has been based in the Saudi capital since 2014.