To celebrate the first-ever Riyadh Fashion Week, Snapchat took over three global fashion capitals through augmented reality (AR).
Snap, in partnership with Saudi Arabia’s Ministry of Culture created AR lenses for three monuments that belong to the fashion capitals, Paris, London and New York.
The tech company used its AR lenses for Arc de Triomphe in Paris, Tower Bridge in London and Statue of Liberty in New York.
Through the AR lenses, each of the landmarks are dressed in a golden fabric that takes inspiration from Saudi Arabia’s desert.
The AR lenses are also part of Snap’s overall partnership with the Ministry of Culture as both of them came together to merge fashion
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