Snap Inc. is partnering with the UAE Prime Ministers Office and Mohammed Bin Rashid Center for Government Innovation (MBRCGI) to foster innovation and creativity across the nation at the recently launched UAE Innovates 2022. The company has created a special Lens, as well as a national filter, to support the innovation festival.
The first filter is a carnival-themed activation promoting UAE innovation in a festive atmosphere. The second activation will see an Augmented Reality Lens that highlights the technical innovation of the UAE and encourages its citizens to participate and celebrate UAE Innovates 2022. Snapchat aims to inspire the next generation of visionaries and help position
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