Campaign Middle East spoke to Hussein Freijeh, Vice President of Snap Inc. for MENA, as part of our Know Your Platforms series.
Know Your Platforms is a guide for marketers when it comes to social media, music streaming and gaming platforms.
What’s the one thing you wish more marketers knew about your platform?
Snapchat was really created to be different to traditional social media. Our founders didn’t like the way that people were being pressured to post a perfect version of themselves. They created Snapchat to be an alternative, through features like ephemeral messaging, privacy controls and a focus on genuine connections with close friends, family and people with influence.
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