For the past four years, SMG had been using a cluster model that grouped countries by ‘market dynamics’.
Starcom MediaVest Group (SMG) has reorganised its regional structure back to the more traditional Apac, EMEA, Latam, North America and North Asia groupings.
For the past four years, SMG has been using a cluster model that grouped countries by ‘market dynamics’. The group claims that the previous model helped accelerate growth, but the new structure reflects shifts in how its clients are operating.
As part of the restructure, Iain Jacob, currently president of dynamic markets, will take on the newly created post of president, EMEA. In 2010, Jacob transitioned from his po
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