From left: Khalid AlKhudair, CEO of SMC; Simon Burgess, Co-Founder of ISG and Partner of TGI Sport.
SMC has announced a strategic partnership with TGI Sport-ISG in an effort to identify and implement advertising and commercial rights through virtual solutions for major sports and entertainment events across Saudi Arabia and the MENA region.
TGI Sport-ISG is a global company in sports technology that develops virtual advertising solutions and advanced sports broadcasting technologies. Together, the partnership aims to provide advanced technological advertising solutions through a comprehensive virtual service for
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