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SMC partners with TGI Sport-ISG for virtual advertising solutions

SMC secures a strategic partnership with TGI Sport-ISG to provide virtual advertising solutions in sports and entertainment in Saudi Arabia.

From left: Khalid AlKhudair, CEO of SMC; Simon Burgess, Co-Founder of ISG and Partner of TGI Sport.

SMC has announced a strategic partnership with TGI Sport-ISG in an effort to identify and implement advertising and commercial rights through virtual solutions for major sports and entertainment events across Saudi Arabia and the MENA region.

TGI Sport-ISG is a global company in sports technology that develops virtual advertising solutions and advanced sports broadcasting technologies. Together, the partnership aims to provide advanced technological advertising solutions through a comprehensive virtual service for


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.