Sir Martin Sorell‘s agency Media.Monks has dropped the word Media from its name, rebranding itself to become Monks.
The rebrand of the agency will see two major changes, according to Victor Knapp, co-founder of Media.Monks.
The first change is the agency’s name change, which aims to reflect the broader scope of the agency.
The new Monks brand emphasises the cross-vertical and end-to-end solutions that are part of the brand’s integrated offerings.
“By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities,” said, Kate Richling, Chief Marketing Officer.
The second change is the restructure of Monks, which will see the agency split its services into two practices, Marketing Services and Technology Services. The new structure will follow a unified operating model.
“Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity,” says Brady Brim-DeForest, CEO, Technology services.
The Marketing Services practice will cover the creative, content, media, social, and data-driven marketing aspects, while the Technology Services practice will encompass technology, user experience, product engineering, digital transformation, and consulting.
Both practices will be powered by Monks.Flow, the agency’s AI-driven marketing and workflow platform to enable the provision of end-to-end services.
“Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey,” says Sir Martin Sorrell, S4 Capital Founder and Executive Chairman.
“With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”
The company also announced that the organisational and reporting structures to support the new services model will launch in 2025.
