Media.Monks’ rebrand to Monks
Sir Martin Sorell’s agency Media.Monks has dropped the word Media from its name, rebranding itself to become Monks.
The rebrand of the agency will see two major changes, according to Victor Knapp, co-founder of Media.Monks.
The first change is the agency’s name change, which aims to reflect the broader scope of the agency.
The new Monks brand emphasises the cross-vertical and end-to-end solutions that are part of the brand’s integrated offerings.
“By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team
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