“Our mission is to celebrate and champion marketing leadership,” said The Marketing Society’s Global Director, Alasdair Hall-Jones.
He was talking about the recent Marketing Society UAE Awards 2024.
“The awards are not just about creativity and effectiveness, but about boldness and showcasing brands who are creating impact.
“We want to make our industry proud and showcase the role that marketing, and great marketing leadership, has on business success and growth,” he added.
The event was held at the iconic St.Regis, The Palm bringing together the industry’s leading marketers to recognise and celebrate best practice across the region.
Launched in the UK in 1985, The Marketing Society Awards has set the standard for marketing excellence and was launched in the Middle East in 2022.
The awards included insightful talks from Aimee Peters, Regional Head of Brand, Partnerships and B2B Marketing at HSBC MENAT; Hanan Eissa, Vice President of Marketing & Public Relations at Atlantis Dubai and Terry Kane, Managing Director MENA at The Trade Desk.
This year’s awards in the UAE were expanded from three categories, to five including: Brand Communication, Brand Evolution, Customer Experience and Engagement, as well as new categories for 2024, Sustainability and Successful and Effective Partnerships.
The award entries were judged by 15 leading client-side marketers.
The awards went to:
Brand Communication
- SRMG Labs, Dark Minds Campaign – Asharq Discovery
Brand Evolution
- Expo City, From Mega-event to a ‘Destination with a Purpose’
Customer Experience and Engagement
- Majid Al Futtaim, Real Loyalty Created by Real Transparency
Sustainability
- Majid Al Futtaim, Choose Better Programme
Successful and Effective Partnerships
- PwC, On the road to net zero: Leveraging strategic partnerships for meaningful impact
