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Sheikh Mohammed establishes Mada Media to manage Dubai advertising sites

Mada Media will manage, develop, and operate advertising sites; invest in adtech; conduct research; and ensure regulatory compliance. RTA, Dubai Municipality, in coordination with the Dubai Investment Fund, and other relevant entities, will transfer their advertising-related assets, rights, and obligations to the company.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, and UAE Vice President and Prime Minister.  Photo courtesy: Dubai Media Office.
Dubai Ruler, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who is also the Vice President and Prime Minister of the UAE, has created the Mada Media company, a private joint-stock company (PJSC), to manage and operate advertising sites in Dubai, under law No. (20) of 2024.
Mada Media is tasked with managing, developing, and operating advertising sites; investing in advertising technologies; conducting research; and ensuring regulatory compliance.
The law also allows the


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