IndiaCast Media Distribution Pvt Ltd and Viacom18 have launched a new South Asian free ad-supported streaming television channel on streaming platform Shahid, DesiPlay TV.
The partnership between IndiaCast Media and Shahid will bring the content globally, except for India.
DesiPlay TV will offer a diverse range of programmes, including movies and drama series.
The channel will be completely free and supported by advertisements and accessible to audiences from all device and locations.
Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, expressed his excitement about the collaboration, saying, “We are thrilled to bring DesiPlay TV to South Asian entertainment enthusiasts in the Middle East and around the world.
“Our partnership with MBC and Shahid is a testament to our commitment to delivering high-quality, accessible content that caters to a global audience.
“This marks the beginning of an exciting journey, and we look forward to providing an unparalleled viewing experience to fans of quality South Asian entertainment.”
Lina Matta, Director of AVOD at MBC GROUP added, “We are excited to introduce DesiPlay TV, a South Asian FAST channel on Shahid, in collaboration with IndiaCast which has proved to be a significant addition to our diverse content offerings.
“We pride ourselves in delivering high-quality, global entertainment experiences, and DesiPlay TV aligns perfectly with our mission. We look forward to welcoming viewers from around the world to enjoy the rich tapestry of South Asian entertainment, available on Shahid.”
