Shahid expands its AVOD offering

Shahid, the Arabic streaming platform by MBC Group, has announced an expansion of its new advertising-based video on demand (AVOD) offering.

The announcement was made during an exclusive event held in Dubai on 18 January. Hosted by Shahid and MBC Media Solutions (MMS) – the commercial arm of MBC GROUP – the event showcased and highlighted the opportunities and offerings available for clients to connect with their audiences.

The updated AVOD line-up includes soap operas, dubbed Turkish productions and Turkish adaptations, exclusive Gulf and Arab dramas, plus podcast-style entertainment, providing viewers from across the region and beyond to enjoy content for free with advertising breaks.

The updated line-up will also include 30 FAST  (Free Ad-Supported Streaming TV) channels to its AVOD lineup, allowing easy access to digital channels based on viewers favourite series, films, plays, programmes and more.

Shahid also announced the launch of its exclusive Content Creators Programme, which will focus on supporting local content creators by bringing their work to Shahid. Productions that have already signed up include “AB Talks”, “Kharabeesh”, “Telfaz 11”, and “Dardasha”.

Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid said: “We are so thrilled with the newly announced lineup for Shahid this year – the sheer quality and quantity of shows that will be available for free to our audience is incredibly exciting. We look forward to providing endless entertainment to our existing fans, as well as welcoming new viewers to our platform.”

Nadim Samara, chief operating officer at MBC Media Solutions (MMS), added: “BoostingShahid’s AVOD line-up, unlocks a host of additional opportunities for brands and clients to connect with their audiences through premium Arabic content. We look forward to working closely with our partners to help drive their brand and business forward.”