Seven Media has secured a strategic PR partnership to spearhead the regional debut of The Final Pitch, a reality TV series designed to spotlight and empower up-and-coming entrepreneurs.
Seven Media’s owner, Gregg Fray, will serve as both a strategic advisor and on-screen mentor for the UAE edition, The Final Pitch: Dubai, through a collaboration with the series’ creators, Dragon’s Nest.
Over ten seasons on CNN Philippines, The Final Pitch has connected 350 startups with investors, facilitating millions of dollars in funding. The move to Dubai represents the series’ first foray into the Middle East, aligning its mission with the UAE’s vision of fostering economic growth and innovation.
“This partnership is a perfect match for Seven’s mission to drive innovation and growth in the region,” said Fray.
The agency will orchestrate a tailored launch strategy, engaging key stakeholders and crafting messaging designed to captivate UAE audiences. Additionally, its video production arm, Seven Studios, aims to play a pivotal role when filming begins in April 2025.
Fray’s casting in the role of PR and Communications Mentor for The Final Pitch: Dubai hopes to offer valuable insights and guidance to the start-up contestants. His mentorship will focus on helping contestants understand the critical role that media exposure, branding, storytelling, and effective communications play in scaling their businesses.
John Aguilar, Chief Exponential Officer at Dragon’s Nest, added: “Seven’s understanding of local market dynamics will allow us to tailor The Final Pitch’s approach to effectively reach Middle Eastern audiences, increase viewer engagement and build a loyal fanbase. We can’t wait to get started.”
The UAE edition promises to combine the show’s established success with a localised edge, creating a launchpad for startups in one of the world’s most vibrant innovation hubs. For Seven Media, the partnership aims to mark a bold step into entertainment PR and a fresh opportunity to shape the region’s entrepreneurial narrative.
