Serviceplan Arabia has appointed Sara Eid as Regional Creative Director, strengthening its creative leadership as the agency expands across the Middle East, with a particular focus on Saudi Arabia.
Eid brings a multidisciplinary background spanning art direction, copywriting, and strategy, with experience across branding, advertising, and social media marketing.
She has worked with major global and regional brands, including PepsiCo, Kia, IKEA, Virgin, Cruise Saudi, Al Arabi, and Nahdi. Before joining Serviceplan Arabia, she held senior creative roles at Impact BBDO, Dentsu, and DDB, leading campaigns for Saudi government entities and multinational clients.
Ramy Abdelrehim, General Manager of Servicepl
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