Serviceplan Arabia has appointed Sara Eid as Regional Creative Director, strengthening its creative leadership as the agency expands across the Middle East, with a particular focus on Saudi Arabia.
Eid brings a multidisciplinary background spanning art direction, copywriting, and strategy, with experience across branding, advertising, and social media marketing.
She has worked with major global and regional brands, including PepsiCo, Kia, IKEA, Virgin, Cruise Saudi, Al Arabi, and Nahdi. Before joining Serviceplan Arabia, she held senior creative roles at Impact BBDO, Dentsu, and DDB, leading campaigns for Saudi government entities and multinational clients.
Ramy Abdelrehim, General Manager of Serviceplan Arabia, said: “Sara’s ability to bridge strategy and creativity makes her a key asset to our growing team. She brings a deep understanding of the region’s evolving communication landscape and a passion for mentorship, innovation, and building strong creative cultures. Her knowledge and dedication will play a crucial role in driving the agency’s creative vision forward.”
Beyond her role, Eid is committed to mentorship and creative education, advocating for collaboration and professional development within the industry.
Commenting on her appointment, Serviceplan Arabia Regional Creative Director, Sara Eid said: “I’m excited to join an agency that values bold thinking, innovation, and storytelling that truly resonates. I look forward to collaborating with our talented teams to create work that not only elevates brands, but also inspires and engages communities.”
As Serviceplan Arabia continues to grow its presence in Saudi Arabia and the wider region, her appointment underscores the agency’s commitment to insight-driven creativity and culturally relevant storytelling.
