Serviceplan Group Middle East has announced the appointment of Sajju Ambat as Director of Creative Strategy & Insights.
With his experience in brand building, business scaling, and campaign effectiveness, Ambat’s addition will strengthen the agency group’s strategic capabilities.
Ambat brings more than 15 years of expertise to his new role, having led campaigns for global brands such as Nestlé, Unilever, Pepsi, Tinder, and Heineken. Throughout his career, he has worked with agencies such as VML and Publicis, across Southeast Asia, South Asia, and the Middle East. K
Frances Bonifacio, Head of Strategy at Serviceplan Group Middle East, commented on Sajju Ambat’s appointment: “We are beyond thrilled to gain a brilliant think tank like Sajju whose knack for unlocking unique perspectives is quickly earning the trust and enthusiasm of our clients. We’re also proud that Sajju will be serving on the MENA Effies jury this year, which speaks to his strong standing and valuable voice in the industry.”
In his new position, Ambat will focus on developing strategic approaches for the agency’s partners. “Creative strategy is a new frontier for me, and I’m excited to explore what this role can truly mean,” Sajju stated.
“The need of the hour is to be strategic about creative choices. Whether it’s connecting the dots, venturing into unexplored territories, converting chaos into clarity, or composing elevated narratives, the start needs to be bold enough for the end to be magical.”
As part of his role, he will also aim to align emotional storytelling with practical solutions.
Ambat emphasizes the importance of diverging from traditional methods: “While many rational approaches exist, I believe that old roads seldom lead to new destinations. Our approach to strategy must be radical, focusing on spotting opportunities that may be overlooked.”
Ambat’s appointment is part of the agency’s plans to stay ahead of industry trends while delivering “exceptional” creative and strategic services.
