As search evolves, so too must our approach to visibility. Ranking in Google alone is no longer enough. Users now search across multiple surfaces:AI-powered assistants, social media platforms, voice search, and hyperlocal listings. In this new landscape, mastering a Search Everywhere Optimisation strategy while optimising for user experience (UX) has become more critical.
Local SEO: The foundation for discovery
Local SEO ensures your business appears when people search for nearby products or services. Whether typing “best pizza near me” into Google or asking Siri where to find a nearby gym, local SEO drives these connections.
Tactics like optimising your Google My Business (GMB) profile, ma
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