SkyBlu Media Group’s Chairman Dato’ Manikandamurthy Velayoudam discusses with Campaign Middle East the current trends reshaping the regional out-of-home industry, from vertical formats and programmatic to sustainability initiatives.
What new formats or innovations in OOH have caught the most advertiser interest recently?
One of the most exciting shifts in OOH is the move from horizontal to vertical formats, aligning with how audiences now engage with digital and social media platforms like Instagram, TikTok and YouTube Shorts, where audiences naturally engage with vertical storytelling. By adopting vertical screen formats, we’re creating a visual continuity between physical and online p
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