While public relations was traditionally a one-way tool for governments and organisations in the kingdom to announce their news, now corporate communications is gaining ground and importance among organisations and companies looking to engage with today’s digitally empowered stakeholders at all levels. The Covid-19 pandemic played a significant role in pushing companies in Saudi Arabia towards accepting corporate communications and strategic PR as a key function to meet the ongoing challenges of the crisis.
To understand Saudi Arabia’s public relations practice, it is important to know how cultural factors influence the country’s unique audience preferences, habits and influences. Com
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