As recently as five years ago there would have been many raised eyebrows if you were to say that international tourism would become a powerful and integral part of Saudi Arabia’s growing and ambitious diversified economic strategy.
We are fortunate to have been an agency intimately involved in the kingdom’s rapidly emerging tourism industry over the past four years. Those tentative green shoots of a few years ago are rapidly flowering into the world’s newest and undiscovered global tourism destination.
Since Saudi began opening up to broader tourism in 2019, more than 400,000 of new tourist visas have been issued to travellers wishing to savour an enticing taste both of what this extraordinary nation has to o
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